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RedotPay Marketing
Project Type
Marketing Specialist - Full time position
Date
January - June 2025
As Influencer Marketing Specialist at RedotPay, I led global KOL outreach, event support, and PR collaborations to boost brand visibility within the Web3 and crypto ecosystem.
Key Achievements:
Coordinated 10+ global crypto events in 6 months, including Token2049 Dubai, Web3 Festival HK, and ConsenSys Hong Kong, managing logistics for side events and booths (50–150 guests).
Secured 50+ KOL partnerships across key regions (MENA, LATAM, SEA, Africa, Turkey) within 3 months through a commission-based model.
Maximized ROI on a $10K campaign budget via A/B testing, optimized media spend, and real-time analytics.
Led a remote team of 4 for influencer outreach, onboarding, and campaign execution.
Collaborated with PR agencies on rebranding, prepared press briefs and SEO-optimized releases, and managed media outreach.
Monitored brand mentions and sentiment analysis using Brand24, identifying opportunities for influencer and media engagement.
Selected Campaigns & Projects:
RedotPay X Partners – Managed influencer & PR campaigns with Arbitrum, KAIA, TON, and Circle.
Visa SG Campaign – Coordinated PR outreach and syndication across 400+ publications.
Event Strategy & Support – Provided on-site support at global conferences, managed post-event evaluations, and optimized engagement with live content strategies.
https://www.linkedin.com/company/redotpayofficial/posts/?feedView=all
