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Wanda
Pawlowska
Marketing & Content Creation
Projects
Welcome to my portfolio! Here you’ll find some of the projects I’ve worked on — from marketing campaigns to community building.
RedotPay Marketing
As Influencer Marketing Specialist at RedotPay, I led global KOL outreach, event support, and PR collaborations to boost brand visibility within the Web3 and crypto ecosystem.
Key Achievements:
Coordinated 10+ global crypto events in 6 months, including Token2049 Dubai, Web3 Festival HK, and ConsenSys Hong Kong, managing logistics for side events and booths (50–150 guests).
Secured 50+ KOL partnerships across key regions (MENA, LATAM, SEA, Africa, Turkey) within 3 months through a commission-based model.
Maximized ROI on a $10K campaign budget via A/B testing, optimized media spend, and real-time analytics.
Led a remote team of 4 for influencer outreach, onboarding, and campaign execution.
Collaborated with PR agencies on rebranding, prepared press briefs and SEO-optimized releases, and managed media outreach.
Monitored brand mentions and sentiment analysis using Brand24, identifying opportunities for influencer and media engagement.
Selected Campaigns & Projects:
RedotPay X Partners – Managed influencer & PR campaigns with Arbitrum, KAIA, TON, and Circle.
Visa SG Campaign – Coordinated PR outreach and syndication across 400+ publications.
Event Strategy & Support – Provided on-site support at global conferences, managed post-event evaluations, and optimized engagement with live content strategies.
https://www.linkedin.com/company/redotpayofficial/posts/?feedView=all
Key Achievements:
Coordinated 10+ global crypto events in 6 months, including Token2049 Dubai, Web3 Festival HK, and ConsenSys Hong Kong, managing logistics for side events and booths (50–150 guests).
Secured 50+ KOL partnerships across key regions (MENA, LATAM, SEA, Africa, Turkey) within 3 months through a commission-based model.
Maximized ROI on a $10K campaign budget via A/B testing, optimized media spend, and real-time analytics.
Led a remote team of 4 for influencer outreach, onboarding, and campaign execution.
Collaborated with PR agencies on rebranding, prepared press briefs and SEO-optimized releases, and managed media outreach.
Monitored brand mentions and sentiment analysis using Brand24, identifying opportunities for influencer and media engagement.
Selected Campaigns & Projects:
RedotPay X Partners – Managed influencer & PR campaigns with Arbitrum, KAIA, TON, and Circle.
Visa SG Campaign – Coordinated PR outreach and syndication across 400+ publications.
Event Strategy & Support – Provided on-site support at global conferences, managed post-event evaluations, and optimized engagement with live content strategies.
https://www.linkedin.com/company/redotpayofficial/posts/?feedView=all
Instagram @mandarinwanda
As the creator of @mandarinwanda, I built a personal brand around Mandarin language learning and cultural content, growing the account to 36K followers organically in 3 years. Through consistent posting, community engagement, and creative storytelling, I established @mandarinwanda as a trusted resource for learners worldwide.
Key Achievements:
Reached an average of 250K monthly reach and 400K+ monthly views consistently over 3 years.
Maintained a strong 4.2% average engagement rate through interactive content and reels.
Partnered with language learning platforms for sponsored collaborations and brand campaigns.
Designed all original graphics, reels, and learning materials independently.
Founded and managed an Etsy e-commerce store selling digital language-learning resources
Key Achievements:
Reached an average of 250K monthly reach and 400K+ monthly views consistently over 3 years.
Maintained a strong 4.2% average engagement rate through interactive content and reels.
Partnered with language learning platforms for sponsored collaborations and brand campaigns.
Designed all original graphics, reels, and learning materials independently.
Founded and managed an Etsy e-commerce store selling digital language-learning resources
HKBU MSc in Marketing for Creative Economy
This is where the project description goes. Give an overview or go in depth - what it's all about, what inspired you, how you created it, or anything else you'd like visitors to know. To add Project descriptions, go to Manage Projects.In 2024, I graduated from the Master of Science in Marketing for the Creative Economy (MScMCE), an interdisciplinary program bridging Art x Marketing offered by the Department of Management, Marketing & Information Systems in collaboration with the Academy of Visual Arts (AVA).
Key Achievements:
Awarded the Outstanding Academic Achievement Certificate for one of the highest GPAs in the cohort.
Honored as a lifetime member of Beta Gamma Sigma, the international honor society recognizing top business students.
Served as Marketing Executive of HKBU Hive Club, responsible for marketing strategy, newsletters, social media, and event organization for the postgraduate community.
Selected Projects & Case Studies:
Inglot – The Rise of Inglot brand analysis
Toys "R" Us – Brand development and sponsorship strategy
Sotheby’s – The Art of Luxury case study
Ogilvy – Building a thriving, innovative enterprise
PMQ – Marketing strategy analysis
Tencent Music Entertainment Group – Marketing plan
Brita x Stephen Curry – Sponsorship case study
Videotage – Independent semester-long project on marketing strategy development
Core Modules Completed:
Strategic Marketing Management (MKTG7140)
Brand Development & Sponsorship (MKTG7150)
Digital Marketing Strategies (MKTG7160)
Applied Generative AI for Creative Ideation (MKTG7220)
Seminars in Contemporary Marketing Issues in Creative Economies (MKTG7180)
Creative Service-Learning Project (MKTG7190)
Field Trip to Singapore (MKTG7200)
Key Achievements:
Awarded the Outstanding Academic Achievement Certificate for one of the highest GPAs in the cohort.
Honored as a lifetime member of Beta Gamma Sigma, the international honor society recognizing top business students.
Served as Marketing Executive of HKBU Hive Club, responsible for marketing strategy, newsletters, social media, and event organization for the postgraduate community.
Selected Projects & Case Studies:
Inglot – The Rise of Inglot brand analysis
Toys "R" Us – Brand development and sponsorship strategy
Sotheby’s – The Art of Luxury case study
Ogilvy – Building a thriving, innovative enterprise
PMQ – Marketing strategy analysis
Tencent Music Entertainment Group – Marketing plan
Brita x Stephen Curry – Sponsorship case study
Videotage – Independent semester-long project on marketing strategy development
Core Modules Completed:
Strategic Marketing Management (MKTG7140)
Brand Development & Sponsorship (MKTG7150)
Digital Marketing Strategies (MKTG7160)
Applied Generative AI for Creative Ideation (MKTG7220)
Seminars in Contemporary Marketing Issues in Creative Economies (MKTG7180)
Creative Service-Learning Project (MKTG7190)
Field Trip to Singapore (MKTG7200)
The Beat Asia – Editorial & Social Media Content
Editorial Contributor | August 2024
At The Beat Asia, I contributed both written features and digital content aimed at lifestyle, wellness, and travel audiences across Hong Kong and Macau. My role combined editorial storytelling with social-first creativity:
Articles:
• Wrote lifestyle and wellness pieces, such as Your Guide to the Best Scented Candles and Essential Oils Stores and Explore Macau’s Best Hotels – From Budget-Friendly to Luxury Stays. Crafted engaging, search-friendly copy tailored to The Beat Asia’s tone and digital readership.
https://thebeat.asia/hong-kong/ohana/health-wellness/your-guide-to-the-best-scented-candles-and-essential-oils-stores
https://thebeat.asia/hong-kong/nomads/stay/explore-macaus-best-hotels-from-budget-friendly-to-luxury-stays
Social Media:
• Produced Instagram posts and reels to extend editorial reach, showcasing stories in a visually engaging way.
• Adapted long-form articles into concise, eye-catching content optimized for engagement.
• Organised giveaway for better user engagement
Examples include:
• https://www.instagram.com/p/C_Hb6JpyXKU/?igsh=ZHU1MzZpNzVsdnd5
• https://www.instagram.com/p/C_rrncuSR7S/?igsh=YjdkYTl6dmoyYXdk
• https://www.instagram.com/p/C-7WpZBSLU5/?igsh=MXE4MXEwMnowd3YyMA%3D%3D
• https://www.instagram.com/p/C_zROi1S5j6/?igsh=N3JtMnZzaDBqN3dl
• https://www.instagram.com/reel/C_zMz2ESIXk/?igsh=MWtydmxraGN0b3B5MQ%3D%3D
At The Beat Asia, I contributed both written features and digital content aimed at lifestyle, wellness, and travel audiences across Hong Kong and Macau. My role combined editorial storytelling with social-first creativity:
Articles:
• Wrote lifestyle and wellness pieces, such as Your Guide to the Best Scented Candles and Essential Oils Stores and Explore Macau’s Best Hotels – From Budget-Friendly to Luxury Stays. Crafted engaging, search-friendly copy tailored to The Beat Asia’s tone and digital readership.
https://thebeat.asia/hong-kong/ohana/health-wellness/your-guide-to-the-best-scented-candles-and-essential-oils-stores
https://thebeat.asia/hong-kong/nomads/stay/explore-macaus-best-hotels-from-budget-friendly-to-luxury-stays
Social Media:
• Produced Instagram posts and reels to extend editorial reach, showcasing stories in a visually engaging way.
• Adapted long-form articles into concise, eye-catching content optimized for engagement.
• Organised giveaway for better user engagement
Examples include:
• https://www.instagram.com/p/C_Hb6JpyXKU/?igsh=ZHU1MzZpNzVsdnd5
• https://www.instagram.com/p/C_rrncuSR7S/?igsh=YjdkYTl6dmoyYXdk
• https://www.instagram.com/p/C-7WpZBSLU5/?igsh=MXE4MXEwMnowd3YyMA%3D%3D
• https://www.instagram.com/p/C_zROi1S5j6/?igsh=N3JtMnZzaDBqN3dl
• https://www.instagram.com/reel/C_zMz2ESIXk/?igsh=MWtydmxraGN0b3B5MQ%3D%3D
The Polish Chamber of Commerce HK: PR & Marketing Intern
As a PR & Marketing Intern for the Polish Chamber of Commerce in Hong Kong (PolChamHK), I supported the Chamber’s communication, event management, and marketing efforts, strengthening its presence within the Hong Kong–Poland business community.
Key Achievements:
Managed and grew three social media channels (Instagram, Facebook, LinkedIn), boosting engagement and expanding follower base.
Coordinated 5+ annual events, including business networking sessions, expos, and partner collaborations.
Produced monthly newsletters to keep members updated on events, opportunities, and industry news.
Maintained and updated the PolChamHK website, ensuring timely and accurate content.
Responsibilities:
Coordinated logistics and marketing support for Chamber events and partner collaborations.
Designed social media graphics, flyers, and promotional materials.
Managed and updated the Chamber’s database.
Represented PolChamHK by attending networking events and expos to strengthen community presence.
https://polcham.hk
https://www.facebook.com/PolChamHK/
https://www.instagram.com/polchamhk/
https://www.linkedin.com/company/poland-hong-kong-chamber-of-commerce/posts/?feedView=all
Key Achievements:
Managed and grew three social media channels (Instagram, Facebook, LinkedIn), boosting engagement and expanding follower base.
Coordinated 5+ annual events, including business networking sessions, expos, and partner collaborations.
Produced monthly newsletters to keep members updated on events, opportunities, and industry news.
Maintained and updated the PolChamHK website, ensuring timely and accurate content.
Responsibilities:
Coordinated logistics and marketing support for Chamber events and partner collaborations.
Designed social media graphics, flyers, and promotional materials.
Managed and updated the Chamber’s database.
Represented PolChamHK by attending networking events and expos to strengthen community presence.
https://polcham.hk
https://www.facebook.com/PolChamHK/
https://www.instagram.com/polchamhk/
https://www.linkedin.com/company/poland-hong-kong-chamber-of-commerce/posts/?feedView=all
Retail in Asia (Part of Bluebell Group) – Editorial & Marketing Intern
During my time at Retail in Asia, I worked across editorial, newsletters, events, and social media, supporting the publication’s role as a leading source of retail intelligence in Asia. My responsibilities included:
Newsletter & Editorial
• Prepared and published a tri-weekly newsletter, which I later redesigned to improve readability and engagement (+10% more views).
• Published 10+ short-form articles weekly, covering retail, fashion, and business news across Asia.
• Conducted and published interviews with industry leaders, both online and offline in Hong Kong.
Social Media & Content Design
• Created and posted branded content across LinkedIn, Instagram, Twitter, and Facebook.
• Designed graphics for stories, carousel posts, and campaigns, aligning with RiA’s branding.
Events & Partnerships
• Attended and co-organised retail industry events, providing editorial coverage and promotional support.
• Coordinated the Retail in Asia x Google Cloud webinar series — handled partner communication, prepared promotional materials, created UTM tracking links, and managed social media campaigns.
• The collaboration attracted strong industry attention and positioned RiA as a thought leader in retail innovation.
This internship gave me hands-on experience in editorial workflows, event coordination, and digital marketing, while sharpening my ability to blend journalistic storytelling with strategic brand communication.
RiA LinkedIn: https://www.linkedin.com/company/retail-in-asia/posts/?feedView=all
Interviews and featured articles:
• https://retailinasia.com/featured/exclusive-interview-with-alexis-arragon-founder-and-ceo-of-skinvaders/
• https://retailinasia.com/featured/activated-silk-3d-printing-how-are-luxury-brands-leading-the-way-to-sustainable-fashion/
• https://retailinasia.com/featured/exclusive-interview-with-mr-lorenzo-boglione-basicnet-executive-vice-chairman/
• https://retailinasia.com/featured/6-must-know-niche-korean-perfume-brands/
• https://retailinasia.com/featured/exclusive-interview-with-vice-president-managing-director-timberland-apac/
Events:
•https://www.facebook.com/RetailinAsia/photos/pb.100063739520777.-2207520000/5760924973952246/?type=3
• https://www.facebook.com/photo.php?fbid=515233737277939&set=pb.100063739520777.-2207520000&type=3
•https://www.facebook.com/RetailinAsia/photos/pb.100063739520777.-2207520000/5776958105682266/?type=3
•https://www.facebook.com/RetailinAsia/photos/pb.100063739520777.-2207520000/5763183720393038/?type=3
Newsletter:
•https://www.facebook.com/RetailinAsia/photos/pb.100063739520777.-2207520000/5796268617084548/?type=3
Newsletter & Editorial
• Prepared and published a tri-weekly newsletter, which I later redesigned to improve readability and engagement (+10% more views).
• Published 10+ short-form articles weekly, covering retail, fashion, and business news across Asia.
• Conducted and published interviews with industry leaders, both online and offline in Hong Kong.
Social Media & Content Design
• Created and posted branded content across LinkedIn, Instagram, Twitter, and Facebook.
• Designed graphics for stories, carousel posts, and campaigns, aligning with RiA’s branding.
Events & Partnerships
• Attended and co-organised retail industry events, providing editorial coverage and promotional support.
• Coordinated the Retail in Asia x Google Cloud webinar series — handled partner communication, prepared promotional materials, created UTM tracking links, and managed social media campaigns.
• The collaboration attracted strong industry attention and positioned RiA as a thought leader in retail innovation.
This internship gave me hands-on experience in editorial workflows, event coordination, and digital marketing, while sharpening my ability to blend journalistic storytelling with strategic brand communication.
RiA LinkedIn: https://www.linkedin.com/company/retail-in-asia/posts/?feedView=all
Interviews and featured articles:
• https://retailinasia.com/featured/exclusive-interview-with-alexis-arragon-founder-and-ceo-of-skinvaders/
• https://retailinasia.com/featured/activated-silk-3d-printing-how-are-luxury-brands-leading-the-way-to-sustainable-fashion/
• https://retailinasia.com/featured/exclusive-interview-with-mr-lorenzo-boglione-basicnet-executive-vice-chairman/
• https://retailinasia.com/featured/6-must-know-niche-korean-perfume-brands/
• https://retailinasia.com/featured/exclusive-interview-with-vice-president-managing-director-timberland-apac/
Events:
•https://www.facebook.com/RetailinAsia/photos/pb.100063739520777.-2207520000/5760924973952246/?type=3
• https://www.facebook.com/photo.php?fbid=515233737277939&set=pb.100063739520777.-2207520000&type=3
•https://www.facebook.com/RetailinAsia/photos/pb.100063739520777.-2207520000/5776958105682266/?type=3
•https://www.facebook.com/RetailinAsia/photos/pb.100063739520777.-2207520000/5763183720393038/?type=3
Newsletter:
•https://www.facebook.com/RetailinAsia/photos/pb.100063739520777.-2207520000/5796268617084548/?type=3
HKDI: Fashion Media Design Diploma
https://www.instagram.com/p/CXbIF4shK7u/?img_index=1
As a full-time student in the Fashion Media Design diploma program at Hong Kong Design Institute (HKDI), I completed a range of creative projects across fashion communication, marketing, and design. Each project combined research, strategy, and visual execution, giving me hands-on experience in both creative direction and promotional planning.
Winter Story: The Korner Collaboration
Project Goal: Create visual content to promote The Korner’s products.
Target Audience: Young fashion-conscious consumers.
My class collaborated with The Korner shop to produce a photoshoot featuring their products. I designed a social media poster to accompany the shoot, highlighting the brand’s aesthetic and storytelling.
Sustainable Fashion: Creative Thinking Project
Project Goal: Explore how fashion can address environmental challenges caused by fast fashion.
Target Audience: Environmentally aware consumers and brands.
I developed a creative concept focused on sustainability, presenting ideas on protecting the natural environment through mindful fashion practices.
Magazine Cover Design
Project Goal: Apply design fundamentals to create a fashion magazine cover.
Target Audience: Readers of contemporary fashion publications.
Using Adobe Illustrator, I created a minimalist magazine cover concept, experimenting with typography, layout, and brand identity.
Social Media Promotion Plan: 45R Brand (Japan)
Project Goal: Develop a comprehensive social media strategy for 45R.
Target Audience: Denim enthusiasts and global fashion audiences.
I conducted in-depth research into the brand and created three distinct social media strategies with feed layouts, promotional content ideas, and clear audience goals.
Fashion Magazine Project: Harper’s Bazaar (Student Edition)
Project Goal: Reimagine Harper’s Bazaar September issue with original research and design.
Target Audience: Women interested in luxury fashion and trends.
As Editor, I conducted visual and trend research to curate a student version of the Harper’s Bazaar September issue, focusing on styling, fashion editorials, and contemporary themes.
Bread n Butter: Social Media Content Plan
Project Goal: Build brand presence on Instagram through a 30-day content strategy.
Target Audience: Fashion consumers and potential brand collaborators.
I prepared a detailed 30-day Instagram content calendar, including posting strategies, captions, and brand positioning ideas, aimed at building engagement and supporting influencer-brand collaborations.
Trend Forecasting Book
Project Goal: Produce a trend forecasting report with color, material, and styling analysis.
Target Audience: Fashion designers and product developers.
I created a concise trend book, including a predicted color palette and styling concepts. Visuals were adapted from WGSN references and supported with curated mood boards.
As a full-time student in the Fashion Media Design diploma program at Hong Kong Design Institute (HKDI), I completed a range of creative projects across fashion communication, marketing, and design. Each project combined research, strategy, and visual execution, giving me hands-on experience in both creative direction and promotional planning.
Winter Story: The Korner Collaboration
Project Goal: Create visual content to promote The Korner’s products.
Target Audience: Young fashion-conscious consumers.
My class collaborated with The Korner shop to produce a photoshoot featuring their products. I designed a social media poster to accompany the shoot, highlighting the brand’s aesthetic and storytelling.
Sustainable Fashion: Creative Thinking Project
Project Goal: Explore how fashion can address environmental challenges caused by fast fashion.
Target Audience: Environmentally aware consumers and brands.
I developed a creative concept focused on sustainability, presenting ideas on protecting the natural environment through mindful fashion practices.
Magazine Cover Design
Project Goal: Apply design fundamentals to create a fashion magazine cover.
Target Audience: Readers of contemporary fashion publications.
Using Adobe Illustrator, I created a minimalist magazine cover concept, experimenting with typography, layout, and brand identity.
Social Media Promotion Plan: 45R Brand (Japan)
Project Goal: Develop a comprehensive social media strategy for 45R.
Target Audience: Denim enthusiasts and global fashion audiences.
I conducted in-depth research into the brand and created three distinct social media strategies with feed layouts, promotional content ideas, and clear audience goals.
Fashion Magazine Project: Harper’s Bazaar (Student Edition)
Project Goal: Reimagine Harper’s Bazaar September issue with original research and design.
Target Audience: Women interested in luxury fashion and trends.
As Editor, I conducted visual and trend research to curate a student version of the Harper’s Bazaar September issue, focusing on styling, fashion editorials, and contemporary themes.
Bread n Butter: Social Media Content Plan
Project Goal: Build brand presence on Instagram through a 30-day content strategy.
Target Audience: Fashion consumers and potential brand collaborators.
I prepared a detailed 30-day Instagram content calendar, including posting strategies, captions, and brand positioning ideas, aimed at building engagement and supporting influencer-brand collaborations.
Trend Forecasting Book
Project Goal: Produce a trend forecasting report with color, material, and styling analysis.
Target Audience: Fashion designers and product developers.
I created a concise trend book, including a predicted color palette and styling concepts. Visuals were adapted from WGSN references and supported with curated mood boards.
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