The Beat Asia – Editorial & Social Media Content

Editorial Contributor | August 2024

At The Beat Asia, I contributed both written features and digital content aimed at lifestyle, wellness, and travel audiences across Hong Kong and Macau. My role combined editorial storytelling with social-first creativity:

Articles:
• Wrote lifestyle and wellness pieces, such as Your Guide to the Best Scented Candles and Essential Oils Stores and Explore Macau’s Best Hotels – From Budget-Friendly to Luxury Stays. Crafted engaging, search-friendly copy tailored to The Beat Asia’s tone and digital readership.

https://thebeat.asia/hong-kong/ohana/health-wellness/your-guide-to-the-best-scented-candles-and-essential-oils-stores

https://thebeat.asia/hong-kong/nomads/stay/explore-macaus-best-hotels-from-budget-friendly-to-luxury-stays



Social Media:
• Produced Instagram posts and reels to extend editorial reach, showcasing stories in a visually engaging way.
• Adapted long-form articles into concise, eye-catching content optimized for engagement.
• Organised giveaway for better user engagement

Examples include:
• https://www.instagram.com/p/C_Hb6JpyXKU/?igsh=ZHU1MzZpNzVsdnd5
• https://www.instagram.com/p/C_rrncuSR7S/?igsh=YjdkYTl6dmoyYXdk
• https://www.instagram.com/p/C-7WpZBSLU5/?igsh=MXE4MXEwMnowd3YyMA%3D%3D
• https://www.instagram.com/p/C_zROi1S5j6/?igsh=N3JtMnZzaDBqN3dl
• https://www.instagram.com/reel/C_zMz2ESIXk/?igsh=MWtydmxraGN0b3B5MQ%3D%3D