HKBU MSc in Marketing for Creative Economy

This is where the project description goes. Give an overview or go in depth - what it's all about, what inspired you, how you created it, or anything else you'd like visitors to know. To add Project descriptions, go to Manage Projects.In 2024, I graduated from the Master of Science in Marketing for the Creative Economy (MScMCE), an interdisciplinary program bridging Art x Marketing offered by the Department of Management, Marketing & Information Systems in collaboration with the Academy of Visual Arts (AVA).

Key Achievements:
Awarded the Outstanding Academic Achievement Certificate for one of the highest GPAs in the cohort.
Honored as a lifetime member of Beta Gamma Sigma, the international honor society recognizing top business students.
Served as Marketing Executive of HKBU Hive Club, responsible for marketing strategy, newsletters, social media, and event organization for the postgraduate community.

Selected Projects & Case Studies:
Inglot – The Rise of Inglot brand analysis
Toys "R" Us – Brand development and sponsorship strategy
Sotheby’s – The Art of Luxury case study
Ogilvy – Building a thriving, innovative enterprise
PMQ – Marketing strategy analysis
Tencent Music Entertainment Group – Marketing plan
Brita x Stephen Curry – Sponsorship case study
Videotage – Independent semester-long project on marketing strategy development

Core Modules Completed:
Strategic Marketing Management (MKTG7140)
Brand Development & Sponsorship (MKTG7150)
Digital Marketing Strategies (MKTG7160)
Applied Generative AI for Creative Ideation (MKTG7220)
Seminars in Contemporary Marketing Issues in Creative Economies (MKTG7180)
Creative Service-Learning Project (MKTG7190)
Field Trip to Singapore (MKTG7200)